| Lava Hair Studio is a dream |
Lava Hair Studio is a dream brought to life by Karen Covington who realized her dream at the age of seven. Her childhood dream became a reality after many years of building her skill set, her ability to communicate, and her passion for leadership. After evaluating the demographics of the growing North Georgia area, it was clear to Karen that there was nowhere to go but forward. She designed the space that overlooks the North Georgia Premium Outlets and the surrounding valleys to reflect a fresh, modern feel. One by one, she grew her outstanding team of stylists and salon coordinators. On June 15th, 2006, after many sleepless nights, Karen opened Lava's doors and it immediately became the talk of the small community of Dawsonville.The salon soon came alive with people from all walks of the world. Each person seemed so surprised and relieved to find a piece of the city nestled in the mountains. Lava's charming staff eagerly welcomed every client whether they be the CEO of a large company or its secretary. Lava attracts all those who want magic to happen in their hair. As an owner and stylist with so much experience in the industry, Karen still learns so much from her brilliant, talented young team of professionals. She expresses to them that life is what they make it. When given opportunities to grow, it is their choice to grab hold of their future and in turn the future of this industry helping it to become stronger in professionalism. Today at Lava Hair Studio, the business is continuing to grow. At a rate of 23% for this year alone, Lava's team is looking ahead to a bright future. They contribute much of their success to their alignment with "Inspiring Champions" who have helped them to implement retail and service building systems to ensure job security. Karen has had an "Inspiring Champions" business coach for all of 2010 to help her become a better team leader. She holds her team accountable by teaching them to set goals and really focusing on the needs of each and every client. They have learned to communicate effectively in order to understand what each client wants their hair to say about their personality and to demonstrate to them how to accomplish the look at home during their daily lives. Karen believes that building the perfect team of professionals and aligning herself with the right people has helped her business become among the top 10% of it's industry. Arrojo is exactly what she has been waiting for the salon industry to have. It is a product line that is affordable for her clients, simple for them to understand, and works like magic in the hair. She believes that Nick Arrojo and his team have done an amazing job of developing a line of products with the right ingredients including five essential minerals that work to build the integrity of the hair. In today's society, people have been programmed to seek instant gratification which is what Arrojo products deliver amazing results. Karen has worked with many product lines throughout her twenty- year career and has decided that Arrojo is now her absolute #1 pick. The most important part for her and her team is the ambassador signature salon program which supports education for salons. As an owner, the proudest moment comes when seeing her team inspired by a product company that says to them, "We believe in your dreams and will support you in bringing them to life through education." She has watched each of her team members become empowered by her success which in turn leads to their own success. This to Karen is a beautiful thing. The simple facts since Lava Hair Studio embraced the ARROJO product line: Inspired by the positive change, the team is highly motivated. They have earned over 1,000 education dollars in one month. Their average retail ticket is between $18-$23 which is the top 1% of the nation's salon industry. Their clients are excited about the new products and sense the excitement in the staff. Having direct contact with the Arrojo office gives Lava's salon coordinators a sense of calm knowing that their needs are addressed immediately and with care. Karen says, "Nick, you are a true visionary for the future of our industry and I support you completely. As leaders, together we will be a united force of forward thinking." |

Lava Hair Studio is a dream brought to life by Karen Covington who realized her dream at the age of seven. Her childhood dream became a reality after many years of building her skill set, her ability to communicate, and her passion for leadership. After evaluating the demographics of the growing North Georgia area, it was clear to Karen that there was nowhere to go but forward. She designed the space that overlooks the North Georgia Premium Outlets and the surrounding valleys to reflect a fresh, modern feel. One by one, she grew her outstanding team of stylists and salon coordinators. On June 15th, 2006, after many sleepless nights, Karen opened Lava's doors and it immediately became the talk of the small community of Dawsonville.