Aveda, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.

Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.

Said simply, Beauty Is As Beauty Does.

-- Dominique Conseil, President

Aveda connects their mission with product development by sourcing ingredients from traditional communities around the world and supporting indigenious tribes.

Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™, and lifestyle products that are packaged responsibly, maximizing post-consumer recycled materials, using materials that are recyclable, designing packaging so that individual parts can be separated for recycling, and working with suppliers who manufacture packaging materials using renewable energy.

Why the owners of Lava chose Aveda products for their salon: Aveda's products range from 96% to 100% natural and are better for the overall health of the hair and for the environment. Also, Aveda color is fine tunable which means that stylists have more control over providing their clients with the exact color they want. Most importantly, Aveda gives back through the Aveda Earth Fund which helps protect the environment and enables indigenous tribes to sustain their economy and culture.

Interesting facts about Aveda:

*Aveda has raised over 8 million dollars for environmental and social causes all over the world.

*They are the leaders of the beauty industry in environmental packaging.

*They are the first beauty product company to manufacture using 100% certified wind power.

*They are one of the largest purchasers of organic material- around 90% of the raw herbal ingrediants and essential oils used in their products are certified organic.

Lava now offers Moroccanoil products which moisturize and

dramatically improve the condition of hair!

We also offer Aquage products which contain sea extracts

which nourish damaged hair!